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Hi! I'm Jean Van't Hul

I help entrepreneurs reach their goals & make a bigger impact with personalized mentorship.

I am passionate about helping visionary business owners achieve their dreams and make a bigger impact in the world.  

Over the past 15 years, I have founded, built, and managed successful online businesses, products, and platforms that fit my lifestyle and dreams.

I know how to roll up my sleeves and do the hard work, have worn all the hats, and have learned through trial and error, experience, failures and successes, and piecing together information I found in books and online. 

For years, I wished for someone to sit down with me and provide feedback and guidance, tools and strategies. 

In short, I wished for a mentor.

When I eventually invested in support and coaching, it made a huge difference in the success of my business. My audience grew to over a million and my revenue to multiple six figures.

Now I'm in a position to be that mentor for others that I longed for in my own business for so long. 

I'm leveraging my own experience and expertise to help entrepreneurs, authors, and experts who want to make their businesses more successful while wasting less time, money, and effort. 

Business is so much easier and more enjoyable when you have support, feedback, and guidance!

My Business Background & Experience

The Artful Parent Blog & Business

I founded The Artful Parent in January 2008, helping parents and educators raise creative kids with easy & fun art activities.

Over time, the blog grew to over 1 million pageviews a month, our email list to 60,000+ subscribers, our Facebook page to 700,000+ fans, our Pinterest followers to 240,000+.

I built an amazing team of employees, contractors, and contributors around the United States and world who helped to run the business better than I ever could have on my own.

Our revenue grew to multiple six figures from a combination of income sources, including online courses, products, a membership site, affiliates, advertising, and sponsorships.

But most importantly, we were able to make a significant impact in the lives of children and families around the world.

The Artful Parent blog and business, founded in 2008 by Jean Van't Hul
The Artful Parent blog and business, founded in 2008 by Jean Van't Hul

My Books on Children's Art & Creativity

Jean Van't Hul's Amazon author page

I have written and published award-winning, bestselling books helping parents and teachers foster children's creativity through process art, open-ended experimentation, and creative play.

I coordinated with my publisher, Roost Books, and a team of influencers, authors, and experts to effectively launch and promote each book upon publication.

My books have been published around the world and translated into several languages, including Chinese, French, Korean, and Russian.

The Kids Art Spot Membership 

As The Artful Parent grew, I realized that there was a need for an easier way for kids and families to incorporate creative activities into their daily lives. In 2018, I launched the Kids Art Spot membership site as a second business under the Artful Media LLC umbrella. 

The Kids Art Spot membership provides weekly art tutorial videos, drawing prompts, and printables for kids and families to use at home.

This new business arm allowed us serve more families, make art activities more accessible, diversified our income, doubled our revenue, and enabled us to grow our team.

In order to provide consistent age-appropriate content, we added a video editor, voice-over artist, membership coordinator, contributors, and customer service.

The Artful Parent blog and business, founded in 2008 by Jean Van't Hul
The Artful Parent blog and business, founded in 2008 by Jean Van't Hul

My Vision Board Business & Workshops

In 2020, I started a side business based on my 20-year passion for vision boards. I help people create powerful and effective vision boards to achieve their goals and live the lives of their dreams. 

In my online workshop, Vision Board Magic, I guide individuals through my process for creating a vision board that works, then share my best tips for achieving the desired results.

I also facilitate online vision board workshops for teams and organizations around the country and world via zoom. 

My new book, Vision Board Magic: Harness the Power of Vision Boards to Achieve Your Goals & Step into Your Dream Life, will be available soon.

My AirBnB Business

I started a short-term rental business in 2021, buying my first investment property in Asheville, North Carolina and setting it up as an AirBnB for visitors and tourists. 

By following AirBnB best practices, I quickly achieved Superhost status, a position that I have maintained due to my communication and the positive experience I create for my guests. The families and groups who stay rave about the decor, thoughtful touches, and communication and have so far left 93 reviews with a 4.99 out of 5-star rating.

By setting up appropriate automations and systems up front, I am able to manage the rental with very little ongoing time and effort while receiving consistent monthly income.

The Artful Parent blog and business, founded in 2008 by Jean Van't Hul

And SoulBiz Consulting!

Now I'm able to use my 15 years of online business experience to help YOU achieve your goals. I am able to provide valuable guidance, feedback, and perspective that can make a big difference in the success of your business.

Everything is easier with the help of an experienced mentor!

Work with me

Let's Have a Conversation

Schedule a free discovery call to talk about your business goals and challenges, get feedback, and discuss the possibility of working together.


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2-Hour Strategy Session

Book a strategy session to help you with your current business challenges and goals. We'll brainstorm ideas, problem solve, and identify action steps.


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1:1 Business Mentorship

Let's work together to fast-track your business success and reach your goals. My SoulBiz Success mentorship program is high touch & completely personalized for you.


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Contact me

Have a question or just want to say hi? Email me at [email protected] or send me a DM on Instagram at @jeanvanthul .